The Live Well team was given the task of enhancing the in-flight experience for passengers by creating products that use emerging technologies. In order to enhance the flight experience, productivity of the crew had to be reprioritized so they have more time to focus on the passengers' needs.
First, the Live Well team had to understand the jobs of the in-flight crew. They quickly discovered that Flight Attendants have a lot of tasks and duties that take them away from passengers, creating a less personable flight journey.
The team then had the opportunity to visit Cincinnati/Northern Kentucky International Airport (CVG). While there, they were able to witness the circumstances that Flight Attendants work under and the tools they are given. Considering everything they learned and observed during this time, augmented reality, or AR, was identified as a possible mechanism for a design solution. There are two types of AR: one is a head mounted display (HMD) and the other uses projected holograms. Utilizing these AR technologies, the following opportunity areas were identified at the end of the Research Phase:
After the Research Report Out, the Live Well team went through a series of design charrettes to further develop existing and emerging concepts. The team ideated around concepts in both their small groups, as well as across the studio. The charrette consisted of a brainwriting/sketching exercise that expanded each team’s ideas into new areas. The team then showed the Flight Attendants further developed concepts. This second interaction was focused on what information would be in the safety demo, how a Virtual Assistant would be designed and how it would behave, and what information passengers would need most while flying.
Bo is a virtual assistant that, when combined with the augmented reality interface, creates a more personal and enjoyable flight experience. Bo provides passengers with important information and keeps them entertained during long flights. Bo can also help Flight Attendants provide better customer service to ensure passengers have an enjoyable experience.
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