Who We Are

A group of unique and innovative individuals who come together to develop interesting and creative solutions to some of the world's daunting problems.

Full List of Previous Faculty Advisors

Chris Allen
Lindner College of Business
Jean Anthony
College of Nursing
Inigo Arroniz
Lindner College of Business
Howie Baum
College of DAAP
Ann Black
College of DAAP
Brooke Brandewie
MS, College of DAAP
Bain Butcher
College of DAAP;
College of Medicine
Edison Cabalfin
College of DAAP
Bonnie Brehm
College of Nursing
Peter Chamberlain
College of DAAP
Sooshin Choi
College of DAAP
Cindy Cook
College of Nursing
Dave Curry
Lindner College of Business
Steven Doehler
College of DAAP
Evelyn Fitzwater
College of Nursing
Jamie Frasure
College of Nursing
Craig Froehle
College of Business
Denise Gill-Roflow
College of Nursing
Sean Hafer
College of DAAP
Mara Helmuth
College-Conservatory of Music
Antonio Islas
College of DAAP
Heekyoung Jung
College of DAAP
Ralph Katerberg
Lindner College of Business
Blake Lane
College of DAAP
Robin Lee
College of Nursing
Karen Machleit
Lindner College of Business
Benjamin Meyer
College of DAAP
Meghan Minton
College of DAAP
Dale Murray
College of DAAP
Charles Puchta
College of Nursing
Mike Sanders
College of DAAP
Khang Soon-Jai
College of Engineering & Applied Sciences
Rick Sweeny
College of Business
Ming Tang
College of DAAP
Todd Timney
College of DAAP
Craig Vogel
College of DAAP
Margaret Ferrier-Volker
College of DAAP
Xi Wang
Visiting
Yanling Wang
College of DAAP
Ann Welsh
Lindner College of Business
Missy Wilmarth-Stec
College of Nursing
Yin Xu
College of Nursing
Raphael Zammit
College of DAAP
BJ Zirger
Lindner College of Business

Our Story

The Live Well Collaborative is dedicated to conducting leading-edge user research which is translated into desired solutions that meet the complexities of living well across the lifespan. Merging an unparalleled academia and industry model with our vetted design process, we co-create uniquely designed solutions for all users.

The University of Cincinnati (UC) and Procter and Gamble (P&G) founded the Live Well in 2007 as a 501(c)(6) non-profit organization located in Cincinnati, Ohio. The Live Well has since provided a unique multidisciplinary team composed of faculty and students from UC’s top-ranking colleges to offer its industry partners cutting-edge design expertise.

Since its establishment, the Live Well has successfully completed over to 100 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. The Live Well Collaborative is an expert in the 50+ market and continues to expand its capabilities by partnering with leading organizations in healthcare, travel, and consumer goods. The Live Well has become a design asset to the industry and consistently delivers through project success.

Our Process Model

During 15-week semesters, the Live Well Collaborative uses a validated design thinking process to translate user-centered research into products and services that meet the needs of the end-user. ​
​
​We work quickly, completing projects in 15 weeks (one University of Cincinnati semester) to efficiently prototype possible solutions. Our process model is divided into three phases: frame, explore and create. We value co-creation and user testing during each phase to better understand key stakeholders. And, we merge design tools with new technologies to gain rich insights and expose clients ​to new problem-solving methods.

Our Team

The Live Well is comprised of teams that are driven by co-ops, coordinated and led by research fellows, and advised by faculty from the University of Cincinnati.

Leadership Team

Linda Dunseath
COO & Executive Director
Jamie Maier
Research Leader & Educator

Current UC Faculty Advisors

Dr. Bain Butcher
UC DAAP, UC College of Medicine
Peter Chamberlain
UC DAAP School of Design
Todd Timney
UC DAAP School of Design
Craig Vogel
UC DAAP School of Design
See Full List

Research Staff

Nathan Brunner

MDes Graduate Assistant  

Delaney Burke
User Experience Research Fellow
Brianna Dzuricsko

MDes Graduate Assistant  

Alex Gao
Senior User Experience Research Fellow
Andrea Maravić

MDes Graduate Assistant  

Claire Minton
User Experience Research Fellow
Justin Pokorski
MDes Graduate Assistant  
Nika Umnov
User Experience Research Fellow

Current Co-ops

Cesca Campisano
Communication Design
Marissa Cheslock
Fashion Design
Grace Nunn
Communication Design
Kanav Shetty
Computer Science
Kartavya Singh
Computer Science
Danny Smoroske
Communication Design
Divya Vemulapalli
Industrial Design

Our Board

University of Cincinnati

Phillip Diller, MD, PhD
College of Medicine,
Sr Associate Dean for Educational Affairs
Susana Luzuriaga Voight
Assistance Vice Provost for Institutional Research
Timothy Jachna
College of DAAP,
Dean

P&G

Terrence. J(Jerry) Porter
Chairman of the Board,
Senior VP R&D Global Fabric Care, Flavors & Fragrance Discipline Capability
Gerard Baillely
Senior VP Corporate Research & Development
Thinh Ha
VP R&D Global Air Care and Fabric & Home Care Devices

Council on Aging

Ken Wilson

Vice President of Programs and Business Operations

Cincinnati Children's Hospital

Oliver Rhine
Senior VP, Chief Strategy Officer

Officers

Michelle Duever
Treasurer of the LWC,
P&G Senior Director, Global Business Development
Linda Dunseath
Secretary of the LWC,
Chief Operating Officer,
Executive Director
Thinh Ha
VP of the LWC,
VP R&D Global Air Care and Fabric & Home Care Devices

In The News

2021 Crystal Cabin Awards

2021

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DMI: 2020 Design Value Awards

2020

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2020 Fast Company Awards

2020

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Design in Translational Research

2023

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All News

Follow Us on Social Media

Purposeful design is at the forefront of our mission at Live Well. By putting our users’ needs first, we add meaning to everything we create.

Our vision at the Live Well is to create positive change in the lives of those we design for. By practicing our values, we will move our community forward through life-changing solutions.

This is at the heart of everything we do at
Live Well.
‍
#simplicity #design
📷: @unsplash

@livewellcollab

Work With Us

get in touch
As a Partner

Are you looking for product, service, or system solutions? Join the Live Well team as a partner to run studios that match your unique design needs.

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As a Co-op

Push ideas and methodologies learned in the classroom to new levels by working directly with stakeholders and partners, from the research phase to final outputs.

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As a Faculty Advisor

Participate in a best-in-practice model of cross-functional collaboration, guiding students through semester-long projects.

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As a Research Fellow

Fellowship at the Live Well provides an unmatched opportunity to advance your career goals and problem-solving skillset through growth and leadership.

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Cincinnati Office

2728 Short Vine St., Suite 201
Cincinnati, OH 45219
+1 513.558.7348
contactus@livewellcollaborative.org

Singapore Office

Innovillage 500 Dover Road
Singapore 139651
+65 6772.1103

Singapore Website