Our Story

The Live Well Collaborative is dedicated to conducting leading-edge user research which is translated into desired solutions that meet the complexities of living well across the lifespan. Merging an unparalleled academia and industry model with our vetted design process, we co-create uniquely designed solutions for all users.

The University of Cincinnati (UC) and Procter and Gamble (P&G) founded the Live Well in 2007 as a 501(c)(6) non-profit organization located in Cincinnati, Ohio. The Live Well has since provided a unique multidisciplinary team composed of faculty and students from UC’s top-ranking colleges to offer its industry partners cutting-edge design expertise.

Since its establishment, the Live Well has successfully completed close to 100 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. The Live Well Collaborative is an expert in the 50+ market and continues to expand its capabilities by partnering with leading organizations in healthcare, travel, and consumer goods. The Live Well has become a design asset to the industry and consistently delivers through project success.

Our Process Model

During 15-week semesters, the Live Well Collaborative uses a validated design thinking process to translate user-centered research into products and services that meet the needs of the end-user. ​

​We work quickly, completing projects in 15 weeks (one University of Cincinnati semester) to efficiently prototype possible solutions. Our process model is divided into three phases: research, ideation and refinement. We value co-creation and user testing during each phase to better understand key stakeholders. And, we merge design tools with new technologies to gain rich insights and expose clients ​to new problem-solving methods.

The Live Well is comprised of teams that are driven by co-ops, coordinated and led by research fellows, and advised by faculty from the University of Cincinnati.

Our Team

Leadership Team

COO & Executive Director
Design Research Leader & Educator

Current UC Faculty Advisors

Dr. Bain Butcher
UC DAAP, UC College of Medicine
Todd Timney
UC DAAP School of Design
Craig Vogel
UC DAAP School of Design
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Research Staff

Delaney Burke
Design Research Fellow
Alex Gao
Design Research Fellow
Anabel Graciela
Senior User Experience Research Fellow
Diego Gomez
Design Research Fellow
Andrea Maravić

MDes Graduate Assistant  

Claire Minton
User Experience Research Fellow
Justin Pokorski

MDes Graduate Assistant

Current Co-ops

Davis Her
Industrial Design
Phani Jarugumilli
Computer Science
Ellie Joyce
Communication Design
Grace Nunn
Communication Design
Evan Pugh
Communication Design
Harrison Smith
Danny Smoroske
Communication Design

Our Board

University of Cincinnati

College of Medicine,
Sr Associate Dean for Educational Affairs
Susana Luzuriaga Voight
Assistance Vice Provost for Institutional Research
Charles Sox, PhD
Lindner College of Business,
Associate Dean
Timothy Jachna
College of DAAP,


Terrence. J(Jerry) Porter
Chairman of the Board,
Senior VP R&D Global Fabric Care, Flavors & Fragrance Discipline Capability
Gerard Baillely
Senior VP Corporate Research & Development
Thinh Ha
VP R&D Global Air Care and Fabric & Home Care Devices

Council on Aging

Suzanne Burke

Chief Executive Officer

Cincinnati Children's Hospital

Oliver Rhine
Senior VP, Chief Strategy Officer


Michelle Duever
Treasurer of the LWC,
P&G Senior Director, Global Business Development
Linda Dunseath
Secretary of the LWC,
Chief Operating Officer,
Executive Director

Our Partners

In The News

2021 Crystal Cabin Awards


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DMI: 2020 Design Value Awards


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2020 Fast Company Awards


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Design in Translational Resaearch


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Purposeful design is at the forefront of our mission at Live Well. By putting our users’ needs first, we add meaning to everything we create.

Our vision at the Live Well is to create positive change in the lives of those we design for. By practicing our values, we will move our community forward through life-changing solutions.

This is at the heart of everything we do at
Live Well.

#simplicity #design
📷: @unsplash


Work With Us

Experience our design thinking process by becoming a partner, accepting a cooperative learning position, or participating in one of our user-centered research sessions.

As a Partner

Are you looking for design solutions? Join the Live Well team as a partner to run studios that match your unique design needs.

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As a Faculty Advisor or Co-op

Push ideas and methodologies learned in the classroom to new levels by working directly with stakeholders and partners, from the research phase to final outputs.

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As a Research Fellow

Fellowship at the Live Well provides an unmatched opportunity to advance your career goals and design skillset through growth and leadership.

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