Who We Are

Our Story

The Live Well Collaborative is dedicated to conducting leading-edge user research which is translated into desired solutions that meet the complexities of living well across the lifespan. Merging an unparalleled academia and industry model with our vetted design process, we co-create uniquely designed solutions for all users.

The University of Cincinnati (UC) and Procter and Gamble (P&G) founded the Live Well in 2007 as a 501(c)(6) non-profit organization located in Cincinnati, Ohio. The Live Well has since provided a unique multidisciplinary team composed of faculty and students from UC’s top-ranking colleges to offer its industry partners cutting-edge design expertise.

Since its establishment, the Live Well has successfully completed close to 100 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. The Live Well Collaborative is an expert in the 50+ market and continues to expand its capabilities by partnering with leading organizations in healthcare, travel, and consumer goods. The Live Well has become a design asset to the industry and consistently delivers through project success.

Our Process Model

During 15-week semesters, the Live Well Collaborative uses a validated design thinking process to translate user-centered research into products and services that meet the needs of the end-user.

We work quickly, completing projects in 15 weeks (one University of Cincinnati semester) to efficiently prototype possible solutions. Our process model is divided into three phases: research, ideation and refinement. We value co-creation and user testing during each phase to better understand key stakeholders. And, we merge design tools with new technologies to gain rich insights and expose clients to new problem-solving methods.

Our Team

The Live Well is comprised of teams that are driven by co-ops, coordinated and led by research fellows, and advised by faculty from the University of Cincinnati.

Leadership

Linda Dunseath

Executive Director

UC Faculty Advisors

Dr. Bain Butcher

UC DAAP, College of Medicine

Todd Timney

UC DAAP Communication Design

Brooke Brandewie

UC DAAP Fashion Design

Craig Vogel

UC DAAP School of Design

See Full List

Research Fellows/Staff

Anabel Graciela

Post Grad Design Research

Alex Gao

Post Grad Design Research

Diego Gomez

Post Grad Design Research

Macy Rice

Post Grad Design Research

Fiat Tongrod

Post Grad Design Research

Andrea Maravic

Post Grad Design Research

Current Co-ops

Communication Design

Industrial Design

Communication Design

Industrial Design

Industrial Design

Biomedical Engineering

Our Board

University of Cincinnnati

Phillip Diller, MD, PhD

College of Medicine,
Sr Associate Dean for Educational Affairs

Susana Luzuriaga

Assistance Vice Provost for Institutional Research

Charles Sox, PhD

Lindner College of Business,
Associate Dean

Timothy Jachna

College of DAAP,
Dean

P&G

Terrence. J(Jerry) Porter

Chairman of the Board,
VP R&D Global Fabric Care, Flavors & Fragrance Discipline Capability & Fabric & Home Care Sector

Gerard Baillely

Corporate Research & Development,
Vice President

Thinh Ha

R&D VP Global Air Care and Fabric & Home Care Devices

Council on Aging

Suzanne Burke

CEO

Cincinnati Children's Hospital

Oliver Rhine

Senior VP & Chief Strategy Officer

Officers

Michelle Duever

Treasurer of the LWC,
P&G Senior Director, Global Business Development

Linda Dunseath

Chief Operating Officer,
Executive Director

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Purposeful design is at the forefront of our mission at Live Well. By putting our users’ needs first, we add meaning to everything we create.

Our vision at the Live Well is to create positive change in the lives of those we design for. By practicing our values, we will move our community forward through life-changing solutions.

This is at the heart of everything we do at
Live Well.
‍
#simplicity #design
📷: @unsplash

@livewellcollab

Work With Us

Experience our design thinking process by becoming a partner, accepting a cooperative learning position, or participating in one of our user-centered research sessions.

As a Partner

Are you looking for design solutions? Join the Live Well team as a partner to run studios that match your unique design needs.

Learn More

As a Faculty Advisor or Co-op

Push ideas and methodologies learned in the classroom to new levels by working directly with stakeholders and partners, from the research phase to final outputs.

Learn More

As a Research Fellow

Fellowship at the Live Well provides an unmatched opportunity to advance your career goals and design skillset through growth and leadership.

Learn More

WHO WE ARE

Our Story

Our Process Model

Our Team

Leadership

Linda Dunseath

UC Faculty Advisors

Dr. Bain Butcher

Todd Timney

Brooke Brandewie

Craig Vogel

Research Fellows/Staff

Current Co-ops

Our Board

University of Cincinnnati

Phillip Diller, MD, PhD

Susana Luzuriaga

Charles Sox, PhD

Timothy Jachna

P&G

Council on Aging

Cincinnati Children's Hospital

Officers

Our Partners

In The News

2021 Crystal Cabin Awards

DMI: 2020 Design Value Awards

2020 Fast Company Awards

Follow Us on Social Media

Work With Us

As a Partner

As a Faculty Advisor or Co-op

As a Research Fellow

Cincinnati Office

Singapore Office

Full List of Previous Faculty Advisors

Chris Allen

Jean Anthony

Inigo Arroniz

Howie Baum

Ann Black

Brooke Brandewie

Bain Butcher

Edison Cabalfin

Bonnie Brehm

Peter Chamberlain

Sooshin Choi

Cindy Cook

Dave Curry

Steven Doehler

Evelyn Fitzwater

Jamie Frasure

Craig Froehle

Denise Gill-Roflow

Sean Hafer

Mara Helmuth

Antonio Islas

Heekyoung Jung

Ralph Katerberg

Blake Lane

Robin Lee

Karen Machleit

Benjamin Meyer

Meghan Minton

Dale Murray

Charles Puchta

Mike Sanders

Khang Soon-Jai

Rick Sweeny

Ming Tang

Todd Timney

Craig Vogel

Margaret Ferrier-Volker

Xi Wang

Yanling Wang

Ann Welsh

Missy Wilmarth-Stec

Yin Xu

Raphael Zammit

BJ Zirger

WHO WE ARE

Our Story

Our Process Model

Our Team

Leadership

UC Faculty Advisors

Research Fellows/Staff

Current Co-ops

Our Board

University of Cincinnnati

P&G

Council on Aging

Cincinnati Children's Hospital

Officers

Our Partners

In The News

2021 Crystal Cabin Awards

DMI: 2020 Design Value Awards

2020 Fast Company Awards

Follow Us on Social Media

Work With Us

As a Partner

As a Faculty Advisor or Co-op

As a Research Fellow

Cincinnati Office

Singapore Office