Our Story

The Live Well Collaborative is dedicated to conducting leading-edge user research which is translated into desired solutions that meet the complexities of living well across the lifespan. Merging an unparalleled academia and industry model with our vetted design process, we co-create uniquely designed solutions for all users.

The University of Cincinnati (UC) and Procter and Gamble (P&G) founded the Live Well in 2007 as a 501(c)(6) non-profit organization located in Cincinnati, Ohio. The Live Well has since provided a unique multidisciplinary team composed of faculty and students from UC’s top-ranking colleges to offer its industry partners cutting-edge design expertise.

Since its establishment, the Live Well has successfully completed close to 100 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. The Live Well Collaborative is an expert in the 50+ market and continues to expand its capabilities by partnering with leading organizations in healthcare, travel, and consumer goods. The Live Well has become a design asset to the industry and consistently delivers through project success.

Our Process Model

During 15-week semesters, the Live Well Collaborative uses a validated design thinking process to translate user-centered research into products and services that meet the needs of the end-user. ​

​We work quickly, completing projects in 15 weeks (one University of Cincinnati semester) to efficiently prototype possible solutions. Our process model is divided into three phases: research, ideation and refinement. We value co-creation and user testing during each phase to better understand key stakeholders. And, we merge design tools with new technologies to gain rich insights and expose clients ​to new problem-solving methods.

Our Team

The Live Well is comprised of teams that are driven by co-ops, coordinated and led by research fellows, and advised by faculty from the University of Cincinnati.


Executive Director

UC Faculty Advisors

Dr. Bain Butcher
UC DAAP, College of Medicine
Todd Timney
UC DAAP Communication Design
Brooke Brandewie
UC DAAP Fashion Design
Craig Vogel
UC DAAP School of Design
See Full List

Research Fellows/Staff

Anabel Graciela
Post Grad Design Research
Alex Gao
Post Grad Design Research
Diego Gomez

Post Grad Design Research

Macy Rice

Post Grad Design Research

Fiat Tongrod

Post Grad Design Research

Andrea Maravic

Post Grad Design Research

Current Co-ops

Alex Rummel
Communication Design
Caroline Berger
Industrial Design
Claire Minton
Communication Design
Hudson Leroux
Industrial Design
Delaney Burke
Industrial Design
Mia Lewis
Biomedical Engineering

Our Board

University of Cincinnnati

College of Medicine,
Sr Associate Dean for Educational Affairs
Susana Luzuriaga
Assistance Vice Provost for Institutional Research
Charles Sox, PhD
Lindner College of Business,
Associate Dean
Timothy Jachna
College of DAAP,


Terrence. J(Jerry) Porter
Chairman of the Board,
VP R&D Global Fabric Care, Flavors & Fragrance Discipline Capability & Fabric & Home Care Sector
Gerard Baillely
Corporate Research & Development,
Vice President
Thinh Ha
R&D VP Global Air Care and Fabric & Home Care Devices

Council on Aging

Suzanne Burke


Cincinnati Children's Hospital

Oliver Rhine
Senior VP & Chief Strategy Officer


Michelle Duever
Treasurer of the LWC,
P&G Senior Director, Global Business Development
Linda Dunseath
Chief Operating Officer,
Executive Director

Our Partners

In The News

2021 Crystal Cabin Awards


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DMI: 2020 Design Value Awards


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2020 Fast Company Awards


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Purposeful design is at the forefront of our mission at Live Well. By putting our users’ needs first, we add meaning to everything we create.

Our vision at the Live Well is to create positive change in the lives of those we design for. By practicing our values, we will move our community forward through life-changing solutions.

This is at the heart of everything we do at
Live Well.

#simplicity #design
📷: @unsplash


Work With Us

Experience our design thinking process by becoming a partner, accepting a cooperative learning position, or participating in one of our user-centered research sessions.

As a Partner

Are you looking for design solutions? Join the Live Well team as a partner to run studios that match your unique design needs.

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As a Faculty Advisor or Co-op

Push ideas and methodologies learned in the classroom to new levels by working directly with stakeholders and partners, from the research phase to final outputs.

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As a Research Fellow

Fellowship at the Live Well provides an unmatched opportunity to advance your career goals and design skillset through growth and leadership.

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