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Our Story

The Live Well Collaborative is dedicated to conducting leading-edge user research which is translated into desired solutions that meet the complexities of living well across the lifespan. Merging an unparalleled academia and industry model with our vetted design process, we co-create uniquely designed solutions for all users.

The University of Cincinnati (UC) and Procter and Gamble (P&G) founded the Live Well in 2007 as a 501(c)(6) non-profit organization located in Cincinnati, Ohio. The Live Well has since provided a unique multidisciplinary team composed of faculty and students from UC’s top-ranking colleges to offer its industry partners cutting-edge design expertise.

Since its establishment, the Live Well has successfully completed close to 100 projects in a wide variety of industries, with a mission to develop breakthrough innovations for consumers across their lifespan. The Live Well Collaborative is an expert in the 50+ market and continues to expand its capabilities by partnering with leading organizations in healthcare, travel, and consumer goods. The Live Well has become a design asset to the industry and consistently delivers through project success.

Our Process Model

During 15-week semesters, the Live Well Collaborative uses a validated design thinking process to translate user-centered research into products and services that meet the needs of the end-user. ​
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​We work quickly, completing projects in 15 weeks (one University of Cincinnati semester) to efficiently prototype possible solutions. Our process model is divided into three phases: research, ideation and refinement. We value co-creation and user testing during each phase to better understand key stakeholders. And, we merge design tools with new technologies to gain rich insights and expose clients ​to new problem-solving methods.

Our Board

Work With Us

Experience our design thinking process by becoming a partner, accepting a cooperative learning position, or participating in one of our user-centered research sessions.

As a Partner

Are you looking for design solutions? Join the Live Well team as a partner to run studios that match your unique design needs.

As a Faculty Advisor or Co-op

Push ideas and methodologies learned in the classroom to new levels by working directly with stakeholders and partners, from the research phase to final outputs.

As a Research Fellow

Fellowship at the Live Well provides an unmatched opportunity to advance your career goals and design skillset through growth and leadership.