The Loft is an immersive, provocative space that enables teams to understand the future of health and wellness through the eyes of the consumer.
Explore our digital content to experience all that the Health and Wellbeing Loft has to offer. Learn about our archetypes. Take a deep dive into our trends. Craft a workshop to innovate positive change.
The Loft was developed by the Live Well Collaborative and our partnering organizations:
The Loft is a dynamic and interactive museum, exhibit, and education space that houses a collection of artifacts, images and information that provides insight into how different populations think about and relate to health, healthcare and wellness.
The Loft engages visitors in a deep understanding of current and future needs and inspires them to take innovative approaches to developing and improving products, services and care delivery systems in the health, wellness and healthcare landscape.
The Loft provides a work space for teams to innovate, ideate, and experience ‘design thinking’ methodologies.
The Loft is composed of three major sections. Archetypes. Future Shifts. Workshops.
Each of these sections works in parallel to create a holistic roadmap of what health and wellness means to consumers. This is where the magic happens. By imagining the Archetypes in their future lives, participants are able to develop strategies that respond to the challenges and situations their users may face.
The Loft is an immersive experience rich with storytelling that allows teams to envision positive future trajectories. A Loft experience is deep and meaningful, and gives teams the chance to leave preconceived notions behind to innovate in the most fluid way possible.
Take a deeper dive into our digital content below.
The Loft revolves around narratives and allows participants to challenge their thinking. We’re bringing the stories of our consumers to life, and by doing so, we’re creating a lasting impact on those who experience them.
The success of a Loft session lies in its experiential and collaborative nature. Through this digital platform, we hope to generate a synergy of solutions that will significantly impact consumers’ health and wellbeing in the future. Utilizing storytelling, technology, and innovation for positive change, this encompasses everything the Loft stands for.
What can you gain from the Loft?
ARCHETYPES
What does health and wellbeing mean to your users?
FUTURES
What will disrupt the future of health and wellbeing?
WORKSHOPS
What can you do to create positive change through future innovations?
EMPATHY
Understanding of what health and wellbeing means to your user and how it fits into their daily life.
EXPOSURE
Exposure to future trends and how they might affect your user’s future.
INTERVENTION POINTS
Identification of intervention points where your team can develop products and services to positively influence your user.
At the forefront of design are the methods of Design Thinking and Design Research.
Herbert Simon simply defines design as changing existing circumstances into preferred ones. Accompanied by other scientists, he laid the foundation for Design Thinking, which we utilize today to improve the future, create solutions to challenges, innovate, and solve problems.
Raymond Loewy used the term MAYA (most advanced yet acceptable) because he believed design should not lead with technology, but should be driven by the needs and expectations of consumers.
Design Thinking can be applied to all of life’s situations. Like empathy, Design Thinking is universal.
The Loft encompasses all aspects of the Design Thinking process, both from the perspective of the Loft being created, and the Loft sessions themselves.
The Design Thinking process formed the basis for the creation of the Loft, each phase representing various semesters of work. The beginning of the project, for example, encompassed the Research Phase, in which the team completed an entire semester of research alongside key stakeholders to gain a better understanding of the perception of health and wellness. The Ideation Phase then consisted of synthesizing and translating that research to construct the physical Loft space. Another semester was required (the Refinement Stage) to build and test the Loft. And now, to date, the Loft has been functioning throughout the Implementation Phase, leading tours and hosting sessions for participants to feel engaged, inspired, and empowered to create positive change for their respective users.
The Loft is a tremendous and highly effective example of Design Thinking in the business version in that it allows corporate entities the experience of participating in the Design Thinking process to innovate and solve various challenges. During each session, the Loft guides and creates structure, and acts as a framework from which to be inspired. All in all, the experience re-frames thinking to allow participants to think like designers.
20 E Central Parkway
Cincinnati, OH 45202
*Entrance on Jackson St.