What is Pangea? Pangea is a new organization dedicated to making sure you know what products are truly good for your environment (community). In order for a product to certified Pangea than it must meet our standard criteria. We understand that it is hard to sort out what exactly your product is. The same problem that existed for "Organic" products is the kind of problem we are solving with Pangaea. Today you know your product is Organic when you see USDA Organic and you also know that it is sustainable when you see Pangea.
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Stages:
Home
· Internet>Ads>Website>Info>Coupon
· E-mail>Info Ad>Coupon
· Newspaper>Ad>Coupon
· Magazine
· TV
Susan goes down to the laundry and notices that she is out of Tide. Her husband must of used the last of it and as usual he didn't tell her about it. She grabs her keys along with her glasses, grocery list, and coupons attached to the fridge. (what's on the list?any ideas)
In the Car
· Radio
· Billboards
1. "What is a Pangea Product"
2. On the way to the store (Kroger or Wal-Mart) she sees a Billboard for Tide Cold Water "Helps save money on your energy bill" (not your water bill)
In the Parking Lot
· Cart Carall, in the cart
She parks as close again as she can to the store. Walking past the Cart Corral She notices an ad on the Cart Corral. "What is a Pangea Product? Find out inside near the entrance."(this could also be on the billboard with "Find out on the web or at your local Wal-Mart" or somewhere else)
Entrance
· In the cart
· Coupon book in the cart or posted next to the door
· Samples next to the entrance (Clorox)
· TV at entrance (Wal-Mart)
When Susan comes to the entrance she notices that there are free samples for Pangea disinfectant wipes. On the wall next to the the stores specials there is a printed ad detailing what Pangaea is and tells people to look for the logo on a Pangea product. After seeing this she grabs a cart and also notices there is a list of Pangea products displayed inside the cart (or in the coupon book inside the cart). As she walks in she sees the TV displayed in front of her (Green giant frozen corn) with a Pangea product featured on it and also says where it can be found (1st frozen food aisle "look for the Pangea").
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Outside the Aisle
· Overhanging signs (Meijer Price Drop)
· TV's with POP displays on end of isle
· POP signs on entrance to particular section of store (Wal-Mart Nutritional facts)
· Weekly Specials
Looking for the deal she saw on the TV she goes to the frozen food section and sees the overhanging sign sticking out.
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In the the Aisle
· POP Displays
· On floor in-front of product (cheerios Meijer)
She sees that on the glass there is a Green Giant Pangea symbol. On the glass it states that the product is both healthy and certified Pangea (simple facts displayed).
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On the Product
What do 50+ look for currently on the package: The first ingredient, low sodium, calories, sugar (for diabetics)
· The Package
· The Label>Front>Back>Sides
· Coupon on Product (Greenworks)
As Susan takes the package out of the freezer she sees the Pangea symbol on the front with green band on the bottom. She looks on the back of the package to make sure that it has low sodium. While doing this she also notices a few quick facts about the sustainability of the product along with a referral to a website, phone number, or scanner at the end of the Aisle for further information.
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Outside the Aisle
Once Susan leaves the frozen food section she makes her way to the Cereal Aisle. On the corner of the cereal Aisle she notices TV ad which is explaining what a Pangea Product is. Below the TV are several Cereals that are certified Pangea. "Look for the Logo" Susan was going to use her coupon for Special K and possibly try the Special K challenge, but now that she sees other Cereals have the same health benefits and this Pangea certification she decides to pitch her coupon in the trash (or recycle). After she grabs a box of Cheerios she looks back to her list and heads towards the laundry detergent.
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In the Aisle
Once she gets to the detergent she notices something new Tide Cold water. She remembers this from the billboard and looking at both the package and coupon book she can see the logo certifying this product as Pangea. Susan notices that there is a budget detergent available as well, but she is curious to see just how much using cold water will save on her energy bill. "Is it worth it to pay a little less now and a lot more later."
File:HPIM0116.JPGFile:HPIM0139.JPGExtra=Budget Brand
On the Product
In addition to the logo on the front she also looks on the back and sees an example of how much you can save and also how this product meets the Pangaea criteria. "For more info please visit our website, call us, or take this to the scanner located at the end of the Aisle."
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Outside the Aisle
Once she has the detergent she heads off to grab the remaining items on her list (Milk, OJ)
Checkout
· Reusable bags
· Coupons on receipt
· Website and Phone number on Receipt
As Susan heads to the checkout lane she notices that there are Pangea reusable bags available next to the checkout.Susan has bags, but she left them at home because they have the Target logo on them and she only uses them when she shops there. When she checks out she gets her receipt and notices that there is a Pangea coupon at the bottom along with a referral to a phone number and website to explore the Pangea.
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Exit
· Ads on theft pillars(ads have corporate advertising to make them feel good about their purchase)
In Parking Lot
· Cart Corral
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In the Car
· Radio
· Billboard
Home
· Internet
· E-mail
· Newspaper
· Magazine
· TV
Once Susan gets home she opens the tide to find a "green fact" on the lid(like snapple facts there are more facts available on green practices as well as ways to save money). Susan then gets on the Internet for more tips on how to save and to look at the Pangea website complete with a list of certified products. She signs up to become a member and receive coupons and info on new products. She makes her list for next week in advance all of the products are Pangea. (option on website to print out grocery list with coupons on list or coupons there will be a reminder to not forget your pangea bags next time you shop). On the website also talks about your contribution to clean-up efforts (to be continued)
