To first get a consumer to consider a "sustainable" or "green product", we first need to induce them to pick the item off the shelf.  We wish to consider how changing the package form of a product will invite consumers to try something new.  A new product form could in fact be one from their past that triggering a retro, "remember when", emotion by the consumer.  Such a new, yet familiar branding approach could cross all industries from consumer goods to pre-packaged foods.

ICONIC IMAGES

Below are pictures of "iconic"/vintage brand packaging that we can use to inspire us.

Coke Vintage Packaging
Old times, old times. We really miss packaging like this.
File:Iconic Cola.jpg

Kix Vintage Packaging:
This design is more than 20 years, but it still looks very impressive. Beautiful color scheme for a vintage t-shirt packaging.

File:Iconic Kix.jpg 

File:Ivory.gif

VIDEO

See below link for old "keeping america beautiful" video

http://www.aef.com/exhibits/social_responsibility/ad_council/2278