September 28, 2007
Most Americans Think ‘Marketing Tactic’ When They Read ‘Green’
Seven in ten Americans either “strongly” or “somewhat” agree that when companies call a product “green” (meaning better for the environment), it is usually just a “marketing tactic,” according to an Ipsos Reid study.

Consumers appear to be wary of companies who label their products as being green, or environmentally friendly, MediaPost reports.

Seventy-five percent of men believe that labeling a product green is just a marketing tactic, compared to 65 percent of women.

Seventy-two percent of Americans living in the south are the most likely in all U.S. regions to believe that labelling a product green is just a marketing tactic.