General lifestyle questions

-What is your favorite thing that you own now? while growing up?

-What is the most technological thing you own?

-Tell me about your family.

-Where do you go for most of your shopping and why?
• Tell me about how you grocery shop.

-Do you use the cashier or self-checkout?

-Do you like to browse or just get what you need?

-What types of products are you willing to search for? (not willing to compromise and buy another version of the product)

-How do you decide if something is valuable?

-What health/beauty/wellness products do you use?

-Find out who takes care of certain tasks or has the purchasing power in the household:
• Who takes out your trash? 
• Who buys the groceries?

How they like to be presented with information

-How do you get the news?

-Judge a book by its cover?

-Tell me about nutrition labels. (hoping this could lead into a discussion on labels in general: if they think they are cluttered with too much info to even decode or read clearly)
• ask about the number labeling on plastics - what do they do with that information/ if anything.

-What causes you to choose one product over another? (Friends, personal experience, family, company, appearance)

-What companies do you find most trustworthy?

Defining sustainability. What the consumer currently knows and doesn't know

-What comes to mind when you hear the word sustainability?

-How do you feel about recycling?

-How do you feel about sustainable, or green, products?

-How do you tell if a product is healthy?

-How do you feel about organic food?

-Tell me about bags/packaging, any kind.

-How do you dispose of things you no longer want?

If they seem knowledgeable about sustainability

-What they do in their daily lives to be more sustainable.

-What practices are the most effective in terms of sustainability.