SUSTAINABLE PACKAGING

I conducted primary and secondary research to learn about how sustainable packaging is being communicated to the consumer and how it is awarded internally.

Target In-Store
-Method modern form language
-Clean and Simple graphic presentation
- Sustainability icons illustrates various benefits of the product
-Seventh Generation ingredient label provides all the product information
-Natural imagery i.e. leafs, flowers, clouds, trees, etcetera
-Use of 100% post consumer recycled products with printed sleeves
-Offers more sustainable products by reducing chemicals
-Air fresheners that one doesn’t plug in
-Reusable Micro-fiber cloths
-Compostable throw way products

DuPont Packaging Research
-Redesigning a food container for nearly 19 percent weight reduction, improved transport efficiency and energy conservation while retaining brand appeal
-Replacing traditional packaging inserts with a biodegradable component made from renewable resources
-Packaging that uses only renewable and biodegradable materials in support of responsible sourcing, clean production and effective recovery
-Energy and cost saving bottle systems that improves access to clean drinking water
-Reducing food waste with a new approach for single-serving food packaging
-A new compostable, biodegradable flexible pack that supports natural branding of the product and helps assure effective post-use recovery
-Reducing energy usage in the manufacturing process by more than 50 percent via new process technology that enables a one-step process to replace a four-part approach
-A new cosmetic applicator made entirely of a single material for easier recycling
-The first polypropylene container made of 100 percent post-consumer recycled material
-A new thermal process for packaging graphics which eliminates the use of solvents, contributing to clean manufacturing