Project Goals
• Identify the current perception of using refillable products
• Home goods products
• Food products
• Requirements for each type of good
• Identify the barriers 50+ consumers face when choosing a refillable product
• Ideate possible solutions for producers and retailers
• Identify the ecological impact of using refills in Cincinnati

Deliverables
• Visual presentation
• Insight Matrix
• Communication to consumer
• Renderings of Point of Purchase, Refill Pack, At-Home

Container
• Storyboards: “A Day in the Life” of the consumer & system