The Decrease in Perceived Roles and Life Expectancies of Men
by Craig Vogel
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Men 50-70 are experiencing a identity crises and with a life expectancy projection still 5-10 years less the women of the same age they are not responding with the same intensity as the female counterparts. They could become the lost generation if society does not take active steps to change this situation. |
This is not just about men and women it is about couples and families.
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Population Growth Rate
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The Power of Women in this Age Shift
This is a women centered trend and in contrast 50+ men are loosing relevance. The combination of the number of women in the workforce, the power of consumer preference for products in the home, the hidden non-reimbursed health care support woman are providing and the networking style of women is putting women in the center of this trend. Since Rosie the Riveter in W.W. II women’s role in the US (and Europe) economy have continued to improve and wages and responsibility increased. The rise of single women homes as primary wage earners has increased dramatically. Women now make 80% of the purchase decisions for the home. Women also have a more consistent and effective dialogue with other women and their children particularly daughters. Marti Barletta refers to women 50-70 as Prime Time Women in her book by the same title. Women 50-70 use multi-media approach to connecting and learning. They listen to their children who primarily us the web/phone for their information. This is creating a new multi-channel network for responding to change and learning and sharing.
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