Living Well In Cincinnati
Two of Cincinnati's most innovative organizations, Procter & Gamble and the University of Cincinnati, have formed a unique collaboration that has twenty-something college students researching new ideas and creating products for aging baby boomers and their significant wealth. This national model for private sector and academic cooperation taps into Cincinnati's established and upcoming talent base and expands the city's reputation as a leader in product innovation.
Soapbox tells the new Cincinnati story — a narrative of creative people and businesses, new development, cool places to live, and the best places to work and play.
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