Collaborative Corner
To begin we would like to thank and acknowledge several individuals who have recently retired. They contributed to our smooth start-up and banner first year! Special thanks goes to: Gil Cloyd, former P&G CTO, who recognized the powerful potential of developing new products for the growing 50+ marketplace and who effectively championed the Live Well Collaborative (LWC) through the P&G organization. Larry Huston, who developed the LWC model at P&G. Suzanne Hardie, who drove strategic vision and connected the LWC internally within P&G business units. Finally, Bob Willis of UC, who helped set up the LWC business plan and financial objectives. Gil, Larry, Suzanne, and Bob are all now pursing new adventures in their “encore”. Some of these “baby boomer” ventures are highlighted on Top Ten Baby Boomer Trends.
We are pleased to introduce Dr. Matthew Doyle as our new Vice President, replacing Suzanne Hardie. Dr. Doyle is currently Director and Senior Researcher for P&G Research and Development, Health Care Products. Anne Chasser has also moved into the role of chairman of the LWC Board. Robert Probst is the new Dean of DAAP and replaces Judith Koroscik on the LWC Board.
We have hit the ground running! We have now completed 9 studio projects and a collaborative workshop for our members. A unique result of these studio projects are shelf-like prototypes, which the UC faculty and students have produced by partnering with Haney PRC. Although the confidential nature of our output keeps us from releasing these designs to the public, we are showcasing other aspects of our work, as you’ll see in our LWC & Studio Capabilities. Also our evolving 50+ informatics database is a major resource to the Collaborative for students and our clients working on projects.
We had a great turnout for our two-day Collaboration Event, Workshop, and Board Meeting in June. The event was kicked off by Evelyn Fitzwater, RN & Advisor of UC’s College of Nursing, Center for Aging with Dignity. Evelyn led the group through a role-playing exercise that demonstrated the challenges we will face as we grow older. The workshop the following morning focused on the “6 Dimensions of Wellness,” lead by Ralf Schneider, Associate Director of LWC. You’ll find more detailed information on Six Dimensions of Wellness.
An update regarding our December Board Meeting will be going out to our members shortly.
Finally and most importantly, we look forward to working with you in the future.
-Craig Vogel, LWC President
Capability Map
Leading edge partnership & innovation model for corporations and universities to develop products and services that delight the 50+ consumer
The Capability Map was created to show the results achieved beyond our primary capabilities. The Capability Map demonstrates the process evolution the LWC has achieved through the course of the studio project process and working with our partners. We are unable to publicize our primary results that are achieved through our studio projects, until our members bring the product to market.
For more information about our 50+ informatics database please click on: http://livewellcollaborative.org/wiki/index.php

Studio Project Capabilities
- A multidiscipline faculty leadership and student team is created
- Project research to results in 10-12 weeks
- Team designs a new product or service, which can include concepts, prototypes, technology solutions, etc.
- Leverages vitality and unbiased innovation capacity of students as directed by faculty
6 Dimensions of Wellness
The lead theme for the Collaboration Event Workshop in June 2008;
Wellness is an expanded idea of health and means more than “absence from disease.” Health is active, alive and vital. It is the presence of well-being and dignity in the lives of individuals, communities and cultures. True wellness is determined by the decisions you make about how you live your life with vitality and meaning. It is the holistic integration of six interactive dimensions that continually influence each other.
Intellectual
Mind stimulated by learning, problem solving and creativity. Encourages creative and stimulating mental activities. Uses the resources from the intellectual and cultural activities in the classroom and community to expand knowledge and improve skills.
Emotional
Understand feelings towards self and others, behaviors, achieve emotional stability. Emphasizes an awareness and acceptance of one's feelings and involve the capacityto manage feelings and the ability to cope effectively with stress.
Spiritual
Purpose in life, strong ethics, values and morals. Involves seeing the meaning and purpose in human existence. Includes the development of an appreciation for the depth and expanse of life and natural forces that exist within the universe.
Occupational
Self-realization through personal achievement and contribution to others. Involved in preparing for work in which one will gain personal satisfaction and find enrichment.
Social
Good relationships, better communication, positive contribution to community and environment. Encourages contributing to one's environment, emphasizes interdependence with others and nature and includes the pursuit of harmony in one's family.
Physical
Good eating habits, regular exercising, avoiding harmful practices. Encourages cardiovascular, flexibility, and strength along with other activities that contribute to a high level of wellness. The physical dimension also encourages knowledge about food and nutrition and discourages use of tobacco, drugs, and excessive alcohol.
http://www.discoverweal.com/wellness_dimensions.html
National Wellness Institute, Inc.
© 1979 Bill Hettler MD, Cofounder and President of the Board of Directors of the National Wellness Institute
Top Ten Baby Boomer Trends of 2008-2009
1. Re-invention
Increasingly boomers are finding new ways to re-invent their lives via new hobbies, new spouses, or new career paths. MORE Magazine website has an entire section dedicated to “Reinvention,” covering activities, personal stories, and conventions for baby boomer women.
http://www.more.com/more-women/reinvention/
2. Trans-Generational Influences
Technology, Hobbies, and Collaborations are just some of the motivators for transgenerational relationships. For example,
websites are enabling baby boomers to discover new music. Pandora.com, meemix.com, and imeem.com are a sampling of sites where baby boomers can venture beyond the classic sounds of their teens and 20s.
3. Working Longer
Many boomers are choosing to stay in their job longer, or are volunteering in fields similar to their career expertise. Social interaction and reaching out to help others were among the top two reasons to work longer.
http://www.nytimes.com/2008/07/08/health/08brod.html?fta=y&pagewanted=print
4. Enhancing Relationships
Men and women are still dating, according to a study revealing Baby Boomers’ Dating Habits.- Study: Millions Looking For Love, Great Date- "Women and men in their 60s -- the kids are gone. Most of their bills are paid," said Dr. Margaret New.
http://www.nbc4.com/news/8443523/detail.html
5. Personalized Traveling
BabyBoomerTrips.com highlights the top 10 trends regarding baby boomer travel habits.
http://www.fbworld.com
6. Health Management
From the article, “Back to Life-IN MIDLIFE”, by the year 2020, 4.4 million Americans 50 and older will have drug and alcohol problems, almost triple the number in 2001, according to estimates from the U.S. Substance Abuse and Mental Health
Services Administration.
http://www.more.com/health/conditions/mental-health/
midlife-crisis-how-women-cope/
7. Maintaining Youthfulness
Many women feel it is important to feel young, both inside and out; one segment on The Today Show focuses on women over 50, who tend to get frustrated when it comes to finding something perfect to wear.
http://www.msnbc.msn.com/id/19726479/
8. Home Improvements
Because 70 percent of baby boomers own homes and because they have more disposable income than other age groups, Baby Boomers dominate the home improvement market, According to an American Association of Retired Persons (AARP) report.
http://realtytimes.com/rtpages/20021217_boomers.htm
9. Going Green
“Going Green” seems to be a trend that will stick for every age-group. Many frail elders seek an alternative to the
typical institutional-style nursing home. With more Green Houses taking root across the United States, that alternative is getting closer to home.
http://www.rwjf.org/pioneer/product.jsp?id=28231
10. Finance Management
Paying Back Social Security: Does It Make Sense? It sounds far-fetched, but repaying the government for the Social Security
benefits you’ve already received may boost your monthly income. Here’s how it works:
http://bulletin.aarp.org/yourmoney/socialsecurity/articles/
paying_back_social.html
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